What’s the story behind the naming of Truth or Consequences, New Mexico, and why would a town agree to such an unusual name?

ruth or Consequences, New Mexico, didn’t always bear such an intriguing name. Originally called Hot Springs, this small desert town in Sierra County was known for its therapeutic mineral waters. However, everything changed in 1950 when a popular radio quiz show, Truth or Consequences, announced a bold publicity stunt. The show’s host, Ralph Edwards, promised to broadcast a special episode from the first town that renamed itself after the show.

Hot Springs, looking to drum up tourism and national attention, took up the challenge. The residents voted overwhelmingly in favor of the name change, and on March 31, 1950, Ralph Edwards followed through on his promise, broadcasting the show live from the newly christened Truth or Consequences. The town’s new name wasn’t just a fleeting publicity gimmick; Edwards returned annually for decades to host a fiesta that celebrated the quirky rebranding, solidifying the town’s unique identity.

Today, Truth or Consequences retains its quirky charm, blending its history as a wellness destination with the playful legacy of its name. Visitors can still soak in the mineral springs and marvel at the town’s decision to trade conventionality for a slice of fame.